What my friend Invictus is talking about is the fact that Tesla buyers are overwhelmingly in Dem districts, which he documented recently 1/ https://twitter.com/TBPInvictus/status/1607852684601704448
Invictus on Twitter

“Every biz media outlet talking Musk and $TSLA nonstop and nary a mention of the political lean angle I brought to light. Perplexing.”

Twitter
Here's his original evidence, with further stuff from the inimitable Charles Gaba 2/ https://ritholtz.com/2022/12/owning-the-libs/
Thoughts On Owning the Libs - The Big Picture

  @TBPInvictus here. (Also on Post and Mastodon). Happy holidays to all, and the best for 2023. It’s been a hot minute since my last post, hope I remember how this thing works. I’ve been a huge fan of Twitter for well over a decade. It’s a fire hose of invaluable information from countless reliable…Read More

The Big Picture
How I think about it: many people make a statement with the car they drive, maybe more than with any consumer good 3/
A Tesla is an expensive luxury car, but zero-emission, and until the other day Elon Musk seemed like a cool guy who does space travel while hanging out with singers and Westworld actresses 4/
So owning a Tesla was, to be crude but I think accurate, a way to say "I'm rich but I'm woke". Lots to criticize and ridicule there, but it was the marketing strategy 5/
@pkrugman There is something to this, but over simplistic. For many years there was no other useable electric car on the market and the Tesla 3 is still the arguably the best value. Plenty of people who bought Teslas didn't care about the status at all, they were just willing to spend a bit more to cut their personal carbon footprint. The fact that most Americans refuse to accept this is sort of a corollary defense mechanism to how cheaters refuse to accept that others don't cheat.