The debate about QTs is interesting because as far as I tell, all sides are correct.
• QTs let you introduce a topic to your followers w/ tailored commentary (Black Twitter is the best at this)
• They bring fame & attention to the worst people in the world
• They cause dogpiles
• They’re a great format for humor, which 🦣 needs more of
• They are often performative dunking “look at this loser”
• They let you address a side issue or add a different perspective w/o derailing the primary convo
In the fourth episode of our investigative series based on an extensive array of internal Facebook documents, we explore the fallout of a major algorithm change the company made in 2018. The documents outline how an emphasis on engagement incentivized the spread of divisive, sensational content and misinformation. WSJ's Keach Hagey and Jeff Horwitz explain how attempts from within the company to undo some of the damage were often thwarted.
There's a fairly new Wikipedia article aiming to summarise journalism+research on rage farming: https://en.wikipedia.org/wiki/Rage_farming
Scott Barolo
Karen Leick
Boud