I wrote about the “Dick’s Sporting Goods” Yeti cooler scam, why it has slipped past Google’s most sophisticated machine learning tools, and what it means for the future of email spam https://www.wired.com/story/email-scam-dicks-sporting-goods-yeti-cooler/
No, You Haven’t Won a Yeti Cooler From Dick’s Sporting Goods

The future of email spam utilizes a coding trick that evades the most sophisticated detection tools.

WIRED
@laurengoode One of the questions I have about this is where it fits in trademark and copyright law. Wondering if an argument can be made that if the companies seeing their brands abused don’t run the risk of losing protections if they themselves don’t vigoursly seek to protect those rights the way current laws require.