Any pundit who is criticizing Pres. Zelenskyy's attire is failing to read the room, but moreover, they're just completely missing the point.

A country and its leader under immediate and existential threats have no time for suits and neckties.

He has no visible rank or medals or nametapes or epaulets or brass buttons or starched creases. He's wearing what women and men who are fighting on the frontlines in Ukraine are wearing.

He's wearing the urgency of the moment.

That's the point.

@charlotteclymer @ernie Exactly this. It’s messaging, “branding”, but it is very effective. (And the pundits complaining about it who don’t also say they recognize its messaging value are either naive, stupid, or lying.)