Jeff JarvisDec 21, 2022

I don't buy this. ML is good at predicting language, not delivering facts. And narrative is not the best form for data delivery of such things as search results.

NYT: A New Chat Bot Is a ‘Code Red’ for Google’s Search Business https://www.nytimes.com/2022/12/21/technology/ai-chatgpt-google-search.html?smid=tw-share

ChatGPT and Other Chat Bots Are a ‘Code Red’ for Google Search

A new wave of chat bots like ChatGPT use artificial intelligence that could reinvent or even replace the traditional internet search engine.

Show threadDan SinkerDec 21, 2022

@jeffjarvis depends on the results. Chat gpt has transformed how I code. I rarely go to Google first when I need an example or hit an error. The narrative, step-by-step how tos it produces are fantastic.

But also queries for information that aren't simple one-off facts, narrative is very useful. Especially being able to drill in with followups is transformative.

If Google wasn't trying to integrate this into their search ASAP I'd deeply question wtf they were doing.

Show threadJeff JarvisDec 21, 2022
@dansinker I think it will be a search option, just like voice is (which didn't take over search as some predicted).
Show threadDan SinkerDec 21, 2022
@jeffjarvis yeah I mean certainly they're not jettisoning core products, but being able to integrate this approach into their offerings is going to be clutch
Show threadJeff Jarvis
@dansinker Right. And my point is that GPTchat is not a threat to Google search; it will be another option for how to access it. (Though we have a problem upcoming: how to differentiate among (1) NLP and ML that only predict language, (2) ML that is built to reliably deliver credible facts in its narrative NLP, (3) ML that is trained on the broad internet and thus reflects all our biases and junk, and (4) ML trained on curated data & limited in spitting back bad stuff.)
Dec 21, 2022 at 12:16pmWeb
Show threadDan SinkerDec 21, 2022
@jeffjarvis I mean all of these seem like variations of the core challenges Google has faced with varying levels of success for a couple decades now, so in that way it's all familiar territory for them.
Show threadJeff JarvisDec 21, 2022
@dansinker Bingo.