Notice something interesting from this Wired article?

Media is already branding Mastodon as "Twitter's most popular alternative".

Not Post, not Hive, not Gab—it's Mastodon.

And once a media narrative takes shape, that becomes the story.
https://www.wired.com/story/mastodon-features-that-twitter-should-steal-but-wont/

Mastodon Features That Twitter Should Steal (but Won’t)

Elon Musk's platform could learn a thing or two from its most popular alternative—like how to build a social platform people actually want to be on.

WIRED
@atomicpoet Truth be told, the media misses the point yet again. I don’t really expect anything more from a group who’s eyes can only see dollar signs — but THE REAL story is about the ActivityPub protocol which makes it possible for various platforms to interoperate along lines of common functionality, and delivering the resultant #Fediverse.