Tyler Jacobs

This is very interesting and potentially very cool. Expectations should be tempered, but this seems like a really comfortable spot brand wise for someone to take a big swing at something that is more than a gimmick or a cash in.

#filmphography #ricoh #pentax

https://news.ricoh-imaging.co.jp/rim_info2/2022/20221220_037861.html

PENTAX brand launches a film camera project focused on developing new film-based products along with camera fans｜RICOH IMAGING

Dec 20, 2022 at 4:51amWeb
Show threadanduDec 20, 2022
@threexs "Camera users feel, however, that in today's overly convenient society, some enjoyable activities demand time and effort because Ricoh Imaging/PENTAX believes that time and effort signify individuality, creativity, and personal preference." - sounds exactly like gimmick and cash-in for me. Such a nonsensical phrase!