A large following on #twitter is the journalist's personal currency, which many have built up over a decade.

It allows them to take their audience with them as they move from job to job.

Amassing a large following helps with landing plum jobs and salary negotiations. It's an audience they can use to start a podcast or newsletter.

And now many feel stuck. Some still tweet like nothing has changed.

#journalism #musk #elonmusk #journalists

"Journalists are trying to build a presence on Mastodon ...

"but most remain active on Twitter because of its huge advantages of scale and their impact there...

"They desperately want Twitter to remain viable as a platform, for Musk to get bored and move on...

"Journalism does not need Twitter...

"The only way to beat people like Musk is to not play that game."

#twitter #journalism #journalists

https://time.com/6242268/twitter-elon-musk-media-coverage/

The Media Is Making the Same Mistakes with Musk That It Did with Trump

Twitter is a soap opera where Musk is the star, the only actor in the spotlight. The world should look away, says Roger McNamee

Time