@oliverdarcy What a disaster for the Musk brand. But there is a way to make a social media company profitable — offer a paywall service for all news like Apple News but combine it with interactive comment. People don’t like paywalls but newspapers have to make money. And there is a benefit to pay once and get access to all the news. The problem with Apple News is there is no interactive comment. Combining an Apple News with a Twitter would be a winner. Mastadon should do it.