Notice something interesting from this Wired article?

Media is already branding Mastodon as "Twitter's most popular alternative".

Not Post, not Hive, not Gab—it's Mastodon.

And once a media narrative takes shape, that becomes the story.
https://www.wired.com/story/mastodon-features-that-twitter-should-steal-but-wont/

Mastodon Features That Twitter Should Steal (but Won’t)

Elon Musk's platform could learn a thing or two from its most popular alternative—like how to build a social platform people actually want to be on.

WIRED
@atomicpoet Momentum for now seems to be on its side imo. What's interesting to me is that if you go back to the format war that VHS won, momentum basically won that format as it became impossible to challenge VHS' foothold. This feels currently very much like a modern day format war and it's interesting to see the parallels.
@SHODAN @atomicpoet does it? so far it seems to only be grabing the more tech savy, the less tech savy are going to host.
@eathdemon @atomicpoet which is why I said for now. Could all change but that momentum is not without merit.