Notice something interesting from this Wired article?

Media is already branding Mastodon as "Twitter's most popular alternative".

Not Post, not Hive, not Gab—it's Mastodon.

And once a media narrative takes shape, that becomes the story.
https://www.wired.com/story/mastodon-features-that-twitter-should-steal-but-wont/

Mastodon Features That Twitter Should Steal (but Won’t)

Elon Musk's platform could learn a thing or two from its most popular alternative—like how to build a social platform people actually want to be on.

WIRED

@atomicpoet There's something I noticed when moving to Mastodon. A feeling of being unrestricted. So much is suppressed these days and people are looking for an out, without conditions.

I think that's why it will continue growing to the top. It doesn't even need to label it a competition.

Winning just by hanging out and doing good for people. It's a great concept.