A reminder, if you own your own domain you can quickly setup webfinger like this https://www.hanselman.com/.well-known/webfinger (can just be a static file, or dynamic) so that if someone searches mastodon (use me as an example) for @shanselman then it will call out to my domain, find me, and tell you my aliases, which is my account at hachyderm.io. Cool eh? Should take you just a few min to implement!
@shanselman I think it's a big deal that MSNBC started actively using their mastodon account today. That plus CNN and BBC is 90% of what I used Twitter for, and people like me could well be 30% or more of the Twitter base.