The reasons for the problems facing the ERC might be any or all of the following.
The format of the pool stage (changed in response to covid restrictions but now retained) is confusing to supporters.
The format allows teams to "throw" a game while still having a chance to qualify for the round of 16.
The introduction of South African sides is somewhat mystifying to many supporters.
The format feels as if the competition has lost its integrity.
@upbristol I think the development of time zone/longitude concept could be huge for the game. That 10° West to 30° East includes the fastest growing rugby regions and growing markets.
Africa is seeing exponential growth in rugby and smart business to include the continent looking forwards.
A rebrand might be in order though