Ben SandofskyDec 12, 2022

Experimented with reach on Twitter vs Mastodon by sending the same “canary” post on both platforms. I saw about the same engagement on both, despite having 4% the followers here.

Feels like the value of Twitter’s network is overestimated. If you’ve been there 10+ years, I bet most of your followers are inactive, and it’s harder than ever to get your tweets viewed because of the algorithmic timeline. Mastodon might be at the point where it delivers the same value. At least in my circles.

Show threadTom WalkerDec 12, 2022
@sandofsky Yeah, Twitter follower counts effectively only go up (you can make it go down a little but really have to *try*) so it's just a vanity metric. People get all excited about how they are speaking to however many thousand people but they are not.
Show threadKaroli
@tomw @sandofsky this. And this is why I have maintained from the start that the real value in the social network is who one follows, not their followers.
Dec 13, 2022 at 4:31amWeb