Internet evolution:
Usenet: find your people! there are a few dozen of them on rec.arts.funny!
Listservs: find your people! there are 100 of them on this obscure list devoted to Marxist cultural criticism!
Blogs: find your people! each time one of them visits your site, your counter will increment! look! it has reached four digits!
Social media: find your people! there are several million strangers who are calling you names!
Post-social media: find your people! there are several dozen of them!
@annaleen who needs more than a dunbar's worth of their people anyway
@danhon @annaleen Anyone with anything to sell, for a start.
@fraying @annaleen ok, and "find your people" is different from "find your customers"
@danhon @fraying absolutely. there is overlap, but it's not the same.