My rent has gone up by more than 14% per year over my adult working life since I started flatting, and 'core inflation' is ~ 8% this year, and we are being offered a 0% cost of living adjustment, plus losing retirement benefits.
Now, they would say "That isn't true! We offered 5% plus you losing retirement benefits" but that misses out the part where they have also said they see the 5% as a 'gift' which they have clarified they will not be giving to the 'unworthy' regardless of the contract.