Twitter has lost 50 of its top 100 advertisers since Elon Musk took over, report says https://www.npr.org/2022/11/25/1139180002/twitter-loses-50-top-advertisers-elon-musk
Twitter has lost 50 of its top 100 advertisers since Elon Musk took over, report says

Half of Twitter's top 100 advertisers appear to no longer be advertising on the website. A new report states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020.

NPR

@aravosis

It will be interesting to see how many more advertisers are lost once all the suspended accounts are given amnesty next week. So much for twitter not being a hellscape.

@The_Ouroborus @aravosis What is Musk’s end game? I’ve seen people claim this is all intentional, as if this was his plan all along, but no one buys something for $44bn just to destroy it.

I saw someone post that he did it to get data for his AI projects. I don’t believe they either.

Seems like it’s simple case of ‘he royally screwed up, and he’s just throwing things at the wall, because he doesn’t know how to get himself out if it. 🤷🏾‍♀️

@smadre75 @aravosis

Personally, I think he’s an inept, arrogant narcissist. He courts the far right because they give him the attention he craves & they still think he’s a genius. These are the idiots who still think the election was stolen & that the vaccines are bio weapons after all.

I don’t think his aim is to destroy twitter but I think he will. Imho he will either turn into a larger GETTR or bankrupt it. Or both.

@The_Ouroborus @aravosis Agreed. How will he and TFG share the base, I wonder?

I’m waiting for the Trump v. DeSantis battle royale 🍿🥤

But a Musk v. Trump undercard might be a good show, too.

@smadre75 @aravosis

Musk said tonight that he’d support DeSantis as a Centrist (😳). The idea of one man having a social network at his fingertips to influence electoral decisions is very concerning. I have to admit that I too think the potential entertainment of watching Trump & DeSantis tear each other apart will be something which runs & runs.