Here's what Elon Musk fails to understand:

Much of a corporations' value lies in their workers — their knowledge, skills, and ideas.

When he fired half of Twitter’s workforce and drove off even more, he wasn't “cutting costs.”

He was actively destroying what he bought.

@rbreich He is destroying that platform, deliberately and with intention.
@Daniel_Berky The only question is whether Musk has a vision for rebuilding Twitter, deliberately wants to destroy it, or is just a twit who will fail by mistake. The jury’s out, but my money is a combination of one and three.
@KimSJ @Daniel_Berky I’ve wondered if the destruction is intentional, too. But that suggests he has a strategy, presumably one that doesn’t flush his reputation as a visionary and business genius down the toilet. I can’t imagine many “Person of the Year” cover stories in his immediate future. Except perhaps for Breitbart.

@KimSJ @Daniel_Berky @someMAHoo

The $s involved are the part I can’t reconcile if the destruction is purposeful. The banks aren’t going to be eager to write down their $13b, either.

I think he made a stupid offer impulsively, got called on it by the sellers, tried to back out and got stuck. His ideal outcome was to reneg on the deal. Now we’re just watching him flail.

@DropTheMike @KimSJ @Daniel_Berky @someMAHoo That’s very plausible.