Starting to see commercial accounts spamming hashtags on here. As Mastodon becomes more mainstream, it’s probably inevitable that businesses are going to try to use it for marketing, but I don’t feel like there’s anything like consensus around what the boundaries should be.
@tkinias At the same time, brand interaction is one of Twitter's strengths - being able to flatten the hierarchy and reach out directly to business. It's not only top down marketing, but cut through the hoops customer service.

@onmsft
I dunno. Having a corporate PR account sealion into my mentions if I discussed their product was actually one of the more annoying things about Twitter, and I really hope not to have that replicated here.

I never once had an interaction with a corporate account on there actually resolve my problem.