When Elon Musk bought Twitter for $44 billion, he clearly didn’t know that the key assets he was buying lay in Twitter’s 7,500 workers’ heads. Now he’s paying the price. https://robertreich.substack.com/p/musks-humongous-mistake#details
Musk's Humongous Mistake

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Robert Reich
@rbreich I think it's more that he was used to thinking of himself as a savior in a startup culture of a traditional manufacturing company. Which Twitter, obviously, is not. You can't pause everything and shut down the factory. You have to keep stuff working day to day, which requires dedicated experienced engineers, as well as advertisers and users. All of which could go away in a few days.