Mike Masnick ✅Interesting explanation from a decently large Twitter advertiser on why they've paused their ad budget on Twitter after keeping it running for the past couple of weeks. https://www.teamblind.com/post/i-told-my-team-to-pause-our-750kmonth-twitter-ads-budget-last-week-4dnbo1Ft
Antone Johnson@mmasnick Of all the notable observations in that post, this stood out: “Ads UI is very buggy and login with SSO and 2FA broken…Campaign changes don't save.”
This is the kind of failure 99% of users will never see; you have to be an advertiser who accesses the ad console to fully appreciate how certain critical pieces of the customer (advertiser) UX are crumbling w/o adequate engineering support.