Denise Howell 
Big game day/night in California: Cal/Stanford and UCLA/USC. My generation feels connected to these schools, lots of us attended them. My son’s generation, not at all. These schools are foreign entities to CA teenagers, unobtainable in admissions. No one they know goes there, and they have zero emotional investment in the outcome of these games. #CollegeAdmissons #BigGame #CaliforniaHigherEducatuon #AlumniDonations #Sad
royal@denise What made the difference? Cost? Selectivity?
@royal The latter.
@denise I would love to know more about that.
@royal Suggested reading:
Who Gets In and Why, by Jeffrey Selingo.
Valedictorians at the Gate, by Becky Munsterer Sabky.
Re the UCs, there’s quite a rathole to go down of investigative journalism concerning admissions in recent years (and on a related topic, the campus housing shortage).
The pandemic aggravated things as students deferred.
The upshot: hundreds of thousands of applications for a few thousand spots in each class.