UPDATE: As of this morning there are now more than 7 million Mastodon users, most from the #TwitterMigration.

In fact, 100,000 new accounts have been created since last night.

Since last night's spike 8,000-12,000 new accounts are being created every hour.

Yesterday, I estimated that Mastodon would have 8 million users by the end of the week. That might happen a lot sooner if this trend continues.
By the way, if you're wondering why I'm posting from this account rather than my usual mastodon.social account, it's because mastodon.social is about to give up the ghost -- and as I told all you, it's best to have a back-up account and self-host if you're able.
If you want perspective on how bad Twitter's collapse is, the Guardian is urging users to back up and archive all their tweets. https://www.theguardian.com/technology/2022/nov/17/twitter-archive-tweets-company-shuts
Users urged to archive tweets amid rumors of Twitter implosion

People are wondering what parts of their online selves, loved ones and favorite celebrities to save in case the bird goes belly up

The Guardian
It's hilarious that the Atlantic are trying *really* hard to understand why Elon Musk is destroying Twitter, as though there's some grand logic that makes this all make sense. There's no Big Brain Master Plan happening here. It's just a guy making impulsive decisions. https://www.theatlantic.com/ideas/archive/2022/11/elon-musk-twitter-advertising/672156/
Why Elon Musk Is Blowing Up Twitter’s Business

The new owner says he hates advertising. That’s a problem because it provides 90 percent of his social-media platform’s revenue.

The Atlantic
Bloomberg are now reporting that Volkwagen has joined the #TwitterMigration. Can't read the entire article because it's pay-walled, but they're reporting it.

I don't know what instance they're running, but if it's one that run by a volunteer, they better be donating! https://www.bloomberg.com/news/articles/2022-11-18/volkswagen-joins-mastodon-as-concerns-over-twitter-mount
Volkswagen Joins Mastodon as Concerns Over Twitter Mount

Volkswagen AG has set up accounts on fast-growing Twitter Inc. alternative Mastodon amid questions over the future of the social network under Elon Musk.

Bloomberg
@atomicpoet Perhaps you should get off your high horse & find out first?
@hojomo Thanks, but I think I'll stay perched on this high horse. We know they're using mastodon.social.
@atomicpoet So now you're telling everyone to start paying! Sounds a bit #Elon to me.
@hojomo I'm telling people to donate if they have the means to do it. And if you don't want to do it but still have the means, self-host.