The podcast with Dan Savage was amazing! A must listen!
A great quote from that episode:

“Drivers are cyclists sometimes and almost all cyclist are passengers sometimes and we need to blur those lines just like we blurred lines between queer people and straight people by convincing them that like we’re right there, we’re in your workplace and your family and community on your block, and maybe getting on with us is gonna be better not just for us but for you too.”