I will give big points to the first news organization, big or small, that:
* Sets up an instance for its newsroom,
* Sets up an instance for the community it serves,
* Enables rel=me for staff,
* Creates a boost-on-Mastodon sharing function,
* Enhances that function so headlines/images (with alt-text) appear in the toot,
* Covers the Fediverse as more than a geeky curiosity or alt-Twitter,
* Listens to and joins in the conversation here.
@jeffjarvis Having news orgs have their own instances for their staff sounds good, but it may not be great for journalists. On Twitter, a journalist can develop a following that they take with them when they move employers. But someone who develops a following on their employer's mastodon instance loses it when they leave (unless they allow them to migrate the account elsewhere).

@mattblaze @jeffjarvis most of us have worked out how to balance having a personal email address and a work email address.

I think it's pretty reasonable for a journalist to have their personal account and a work account. They can share, boost, and link to each other.

Kind of an aside, but that is one of the best things about the Fediverse for everyone, not just journalists! I have this, my main account, but also "echo" accounts on the regional servers sfba.social and tooting.ch to help be share and boost relevant, region-specific content.
SFBA.social

A Mastodon instance for the San Francisco Bay Area. Come on in and join us!

Mastodon hosted on sfba.social