I will give big points to the first news organization, big or small, that:
* Sets up an instance for its newsroom,
* Sets up an instance for the community it serves,
* Enables rel=me for staff,
* Creates a boost-on-Mastodon sharing function,
* Enhances that function so headlines/images (with alt-text) appear in the toot,
* Covers the Fediverse as more than a geeky curiosity or alt-Twitter,
* Listens to and joins in the conversation here.
@jeffjarvis Having news orgs have their own instances for their staff sounds good, but it may not be great for journalists. On Twitter, a journalist can develop a following that they take with them when they move employers. But someone who develops a following on their employer's mastodon instance loses it when they leave (unless they allow them to migrate the account elsewhere).
@mattblaze @jeffjarvis If a journalist manages the credentials to their own Twitter account, yes they could take it with them. But back in the day I worked with many media groups that would either require journalists to interact via an organization-controlled client (no direct access to the Twitter account) or have explicit contract verbage that said the org owned the social media accounts. So really, no different.

@dagan @jeffjarvis if that’s something people are willing to agree to, fine. But hoping it will just work out the way you expect it to is like not having a will and hoping your heirs will work things out the way you hope.

Make. Agreements. Upfront.

@mattblaze @jeffjarvis I definitely agree with your points, Matt. I only wanted to point out that Twitter had the same problem—except that perhaps Mastadon may imply something is possible when it may well not be, or is today but may not be tomorrow.
@jeffjarvis @mattblaze @dagan it feels like mastodon would benefit from the ability to associate accounts on multiple servers together with one another (with validation from those accounts, of course), and the option to automatically follow all associated accounts when any of them are followed.