I will give big points to the first news organization, big or small, that:
* Sets up an instance for its newsroom,
* Sets up an instance for the community it serves,
* Enables rel=me for staff,
* Creates a boost-on-Mastodon sharing function,
* Enhances that function so headlines/images (with alt-text) appear in the toot,
* Covers the Fediverse as more than a geeky curiosity or alt-Twitter,
* Listens to and joins in the conversation here.
@jeffjarvis Having news orgs have their own instances for their staff sounds good, but it may not be great for journalists. On Twitter, a journalist can develop a following that they take with them when they move employers. But someone who develops a following on their employer's mastodon instance loses it when they leave (unless they allow them to migrate the account elsewhere).
@mattblaze That is precisely the value of the Fediverse: You can take your identity and your social graph with you when you leave.
@jeffjarvis @mattblaze Unless they lock you out of your account... or take control of it and migrate it to their new correspondent for that topic.