Here's a half-baked thought about the twitter migration that I've been ruminating these past days:

It's become very clear that basic concepts of FOSS and federation, or even interoperability, are completely alien to most people. And I don't blame them.
Most of us were trained to think in brand silos, where platforms quietly define what we can or cannot do. The app stores limit which software we can run on our own frikkin devices, or who we can talk with.
Our whole digital experience is appified: The sentiment "I'm not online, I'm just on Facebook" that emerged in the late 2000s leads directly to today, where we sort our digital social interactions in the logic of tech companies. "What's your whatsapp" or imessage or whatever is now synonymous with our phone numbers or email addresses. We're used to being limited by our tech choices in every respect. If those limits are suddenly lifted, it's disorienting.

That's a very valid feeling. But do we address it apart from more or less helpful "instance federation ActivityPub" technobabble?

I'm afraid that we have done a really bad job of making things easy and fun to understand and engage with(and if you have the urge to reply "well actually, it's FLOSS" or F/OSS, don't fight it - you're proving my point, thank you very much).

@eliza What could be a simple starter for making it more understandable?