Joel MorrisHad a fascinating chat about how high fashion retailers often make their products seem impossible to buy, like a club you can’t join, bringing a lost frisson of Charlie-Bucket-pressing-his-nose-against-glass-wanting-chocolate back for the jaded super rich, and it struck me that it’s what the Apple Store feels like. A place where you ask for things and the answer is no. “Do you have a cable to connect my laptop to…” “No.” An experience miles from Curry’s, and closer to fashion.
Angus Main@joelmorris Hadn’t thought of that before. It’s weird because Silicon Valley is sort of anti-fashion, so the staff are dressed in tech company uniform of t-shirts and hoodies. Think they’re aiming for exclusive and accessible. Everything’s fancy and expensive, but come in - it’s ok, look I’m dressed like it’s Saturday!
The shops always remind me of heaven in A Matter of Life and Death. Classical/Modern, big staircases, eerily sparse, bits of the mundane dropped into somewhere utopian.