The Dutch likely just see this as a street sign, as normal as any other - but to fiet-minded Americans, it represents a profound difference in our societies and how our fellow citizens see us. Here, yielding to those outside a car is seen as weakness, a personal failure. “If you’re not first, you’re last.” For those of us outside of the car, this mentality is deadly. As advocates, we often hear, “We’re not Europe!” Exactly. That’s the problem. #urbanism #netherlands #fiets #cycling #cycletoots