Jay RosenNov 12, 2022

I did a little comparison: reach and reaction on Twitter and Mastodon.

I picked a subject typical of my feed and reworded it to be more native to Mastodon. Same link, issue, people, tone.

With 309 K followers on Twitter it got 81 shares and 179 likes

With 8.5 K followers on Mastodon: 123 shares and 195 likes.

Here are the two posts:

https://twitter.com/jayrosen_nyu/status/1591147769229557761 [305K followers, 81 shares, 179 likes]

https://mastodon.social/@jayrosen_nyu/109326807884220104 [8.5K followers, 123 RT, 195 likes]

Jay Rosen on Twitter

“"He asked: Do you really think we haven’t done enough coverage of the threats to democracy? "I responded emphatically that yes, I certainly did think that." @froomkin's dialogue with @blakehounshell of the New York Times is not to be missed. https://t.co/D1qnw0MkZv”

Twitter
Show threadLiz LawleyNov 12, 2022
@jayrosen_nyu one factor right now is probably that since there’s less content on Mastodon, good things surface more easily. And that the early adopters here are more likely to engage with that content. I’ll be curious to see if the same experiment yields similar results a month or two from now…
Show threadDerek Kompare
@jayrosen_nyu @mamamusings That’s a great point re volume of content.
Nov 12, 2022 at 3:15pmWeb