Mastodawn

Jay Rosen Nov 12, 2022

I did a little comparison: reach and reaction on Twitter and Mastodon.

I picked a subject typical of my feed and reworded it to be more native to Mastodon. Same link, issue, people, tone.

With 309 K followers on Twitter it got 81 shares and 179 likes

With 8.5 K followers on Mastodon: 123 shares and 195 likes.

Here are the two posts:

https://twitter.com/jayrosen_nyu/status/1591147769229557761 [305K followers, 81 shares, 179 likes]

https://mastodon.social/@jayrosen_nyu/109326807884220104 [8.5K followers, 123 RT, 195 likes]

Jay Rosen on Twitter

“"He asked: Do you really think we haven’t done enough coverage of the threats to democracy? "I responded emphatically that yes, I certainly did think that." @froomkin's dialogue with @blakehounshell of the New York Times is not to be missed. https://t.co/D1qnw0MkZv”

Twitter

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THOMnottom Nov 12, 2022

@jayrosen_nyu Very interesting and inline with what I've seen others say (more engagement over here).

Seems like it should be the opposite, because without hashtags your posts will only show up directly in people's feeds. But it probably comes down to people following you here more deliberately.

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Jay Rosen Nov 12, 2022

@thomnottom Yeah, I have not adjusted to the hashtag thing here. I was never a big hashtag user on Twitter.

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THOMnottom

@jayrosen_nyu Neither have I (haven't even done a proper intro yet).

Wonder if staying out of hashtags might help journalists focus more on reporting here vs becoming part of the story on twitter. Ant that's not a comment about you, but twitter's effect on journalism in general.