April DunfordNov 8, 2022

I've been thinking about Mastodon vs Twitter and positioning. It's a neat case study on understanding value vs features.

Mastodon has many differentiated features - federated servers, content moderation, no ads, etc. But the opportunity for them is to clearly position the value those features enable. Example - users should understand the value of decentralization (no company owns your data) vs. seeing this as simply something different from Twitter and kind of a pain. #positioning #marketing

Show threadHistoryRepeatsNov 8, 2022
@aprildunford this would be the work of a good salesperson, that is to articulate those features into benefits (or value as you indicated). Some people can make the connection between those features and benefits. For some, the cost of those features seem too high ( ie., it's too complicated to learn) so maybe there's not enough value for the cost.
Show threadApril Dunford
@rjwyatt Certainly sales needs to communicate this but marketing and communications do too. Right now I think Mastodon has an opportunity to really embrace the new users that are flooding on to the platform. Simple, clear communication around their value could help keep those folks on the platform.
Nov 8, 2022 at 3:59pmWeb
Show threadRichard McClurgNov 8, 2022
@aprildunford @rjwyatt Agree… but the challenge is, does Mastodon have a marketing or communications team to articulate the narrative?
Show threadApril DunfordNov 8, 2022
@rmcclurg @rjwyatt Good question! Who knows?