Some people think Mastodon is too weird to become popular:

I joined Twitter in 2008. We had to put a "d" in front of a tweet to convert it to a direct message and every other day you had some embarrassing private moments exposed because someone forgot about the ā€œdā€. Hashtags were just a community hack, introduced by Chris Messina to somehow tag content. Search? Hah, you wish! Tweets via SMS were supposed to be a thing. Oh, and the daily meet and greet with the failwhale. Totally not weird.

@bastianallgeier although I've never been a heavy Twitter user I remember those days, but the main difference is that back in the day we weren't spoiled by 10+ years of social media algorithms and carefully designed UIs. A lot of people learned to use the internet inside those ecosystems and breaking free won't be easy (or even desirable) for many of them..