I've changed quite a few parts on joinmastodon.org/servers today in response to the feedback from the past week. In detail:

You can now filter by region, type of legal entity, and sign-up speed. Added note about why the topics filter exists. Changed tagline.

"Get on waitlist" has become "Apply for an account" for servers that manually review new sign-ups. Removed total user count from cards.

@Gargron
Biggest points of friction for me that make it a non-starter to recommend to non-tech friends:
1) the requirement to pick a server up front. I found myself wishing google would host an instance just to avoid having to think about this before I'd had a chance to even see what it is.
2) Server links go straight to sign up pages, instead of a browse page for a peek at what is actively being talked about there