For folks looking for a way to embed toots on a website, just found out that you can use this.   https://www.mastofeed.com
Mastofeed - embeddable Mastodon feeds

This is very useful too, regarding hashtags. You can make them a searchable part of your profile.   https://docs.joinmastodon.org/user/discoverability/
Promoting yourself and others - Mastodon documentation

Give visibility to hashtags, profiles, and posts.

Also, if you're using the #Buffer Start Page feature to link to places elsewhere (mine is here: https://robertafidora.start.page), there's now a proper Mastodon icon you can use.  #TwitterMigration #TwitterExodus
Start Page

@RobertaFidora Cheers, that works a treat!
@sonofmusicclub No worries. It was very handy during the moving process.