Pros of Mastodon after 9 days:

• rebuilding my follow list got me out of whatever morass I was in on Twitter

• compared to Twitter, there's *way* higher engagement with people overall

• almost everyone's been chill

• there's a learning curve and the capability to build, which is more interesting than numb consumption

• the #brands have yet to arrive

@couts yeah, I don't think "the brands" will land here in any way famliar to other social media experiences. There's no ad sales department here and small instance admins will probably just go "lol baleeted"