Pros of Mastodon after 9 days:

• rebuilding my follow list got me out of whatever morass I was in on Twitter

• compared to Twitter, there's *way* higher engagement with people overall

• almost everyone's been chill

• there's a learning curve and the capability to build, which is more interesting than numb consumption

• the #brands have yet to arrive

@couts I’m a marketer and I want to keep the brands out of this pure space. Don’t tell my boss. Haha. Actually, go ahead.