qq9461Apr 27, 2022

About 6 weeks ago I ordered a #pineTime watch because book sales were abysmal, and I was convinced I'd have to give up my business and dream job and go back into nursing where a watch is essential. Between going to interviews, I launched one last desperate promotion, and it exploded.

Ironically, the watch arrived today, the same day I broke a monthly sales record. I'm no longer looking for a nursing job, but I'll wear this watch as a reminder to not give up, give it time; everything changes.

Show threadBlort™ 🐀Ⓥ🥋☣️Apr 27, 2022
@qq9461 I'm curious, as someone with an interest in marketing... how was that last promotion different to the ones you had done before? A different medium? Different copy? Sent to a different audience?
Show threadqq9461Apr 27, 2022
@Blort It was an Amazon Advertising campaign that made this difference. I had tried it in the past and could never get it to work. The difference this time was that instead of trying to avoid competitive keywords and keep my bids low like I had been advised to by others, I went after the most competitive keywords in my genre and bid what I estimated I could afford with a 10% conversion and still break even. I made a good bit of money as a result. I'll test this theory in May.
Show threadBlort™ 🐀Ⓥ🥋☣️Apr 27, 2022
@qq9461 Interesting. And where did you get the conversion percentage from? Was that a guess, or based on previous data?
Show threadBlort™ 🐀Ⓥ🥋☣️
@qq9461 If a guess, how accurate did it end up being?
Apr 27, 2022 at 10:21pmWeb