The EFF and I agree on the importance of privacy, but I don't know that I agree with its call to ban online behavioral advertising. Unless I am missing something, the argument rests on alot of "cans," "coulds," and "mights." Where this article does mention one specific, real-world abuse, behavioral advertising is being used as a tool to bilk seniors out of money. The same can be said of the telephone. No one is suggesting telephones be banned.
The tools to block behavioral advertising are out there, freely available to all. I know because I use them. So why should the responsibility of protecting one's self be taken from the end user? And especially on the Internet where boarders and jurisdictions are so nebulous to begin with. It seems to me that leaning on legislation is a weak solution in this case.
Am I missing something?
https://www.eff.org/deeplinks/2022/03/ban-online-behavioral-advertising
Ban Online Behavioral Advertising
Tech companies earn staggering profits by targeting ads to us based on our online behavior. This incentivizes all online actors to collect as much of our behavioral information as possible, and then sell it to ad tech companies and the data brokers that service them. This pervasive online...