"Facebook and its advertisers are ‘panicking’ as the majority of iPhone users opt out of tracking"

https://9to5mac.com/2021/07/14/facebook-tracking-app-tracking-data/

Facebook and its advertisers are 'panicking' as the majority of iPhone users opt out of tracking

With iOS 14.5 released to the public earlier this year, iPhone and iPad users now have the ability to easily opt out of cross-site and cross-app tracking and targeting. New data from analytics firm Branch indicates that just 25% of users are opting in to tracking, which is causing panic in the advertising industry. As […]

9to5Mac

It's nice to see this so-called attention economy in flames, at last.

As a user, I generally oppose the very concept of advertising anywhere at all unless that place is directly related to shopping. If I wanted to buy something, I'd go to a mall, thank you very much.