When we talk about conspiratorialism, we focus (naturally) on the content of the conspiracy. Not only are those stories entertainingly outlandish - they're also the point of contact between conspiracists and the world.
If your mom is shouting about "Hollywood pedos," it's natural that you'll end up discussing the relationship of this belief to observable reality. But while the content of conspiratorial beliefs gets lots of attention, we tend to neglect the *significance* of those beliefs.
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