Some folks can come in, have fun for a month or so then stop having fun but keep coming back for YEARS. They're always negative enough that nobody likes them, and they'll complain about being so unliked on this awful website that used to be great for two weeks in 2009, and everyone wants them to leave and they hate it here but they JUST. WON'T. LEAVE.

Ban them! It sounds straightforward but it's really shockingly easy to roll your eyes and move on and not ban them, but you've gotta ban them!

Bucause if you DON'T ban them, then they find each other! They set up gross unhealthy little quicksand cliques of misery, and they try to suck others in too!

I don't have any of these players on Improbable Island right now, they've all migrated to a Discord server devoted to being unhealthily obsessed with the game that they don't like, but I was just reminded of this weird mestastisized social failure state by /r/watchredditdie, which is probably the most miserable place I've ever seen

The worst part of this horrible dynamic is you have people using your site to immiserate themselves. And you probably made the site with the intention of helping people have fun and make new friends.

Seeing people use your creations to hurt others is a thing that devs have to be on guard against because lots of people are awful and we all know about that already - but watching someone use your creation to hurt *themselves* is a novel sort of heartbreak.

It really hurts, watching someone torture themselves with your creation, and the kind thing to do for yourself and for them and for everyone around them is to just bloody stop it.

Banning someone for your own mental health is fine and healthy and frees up your emotional resources to care for the community.

Moar thoughts on online community management: every online community goes through a cycle of inception, establishment, maturity and decline, and this is natural and fine.

There are a finite number of people in the world. Of those finite number of people, a finite number are interested in your site's topic. Of those finite number of people, some will die, some will get distracted and go look at something else, whatever, nobody stays on one website 5eva.

Anyway during the inception phase folks are curious and poke around and there's that New Website Smell and they break stuff and stuff gets fixed and features change and it's like breaking in a new pair of shoes, stuff that made sense in development changes to fit what actual humans do with the site. Emotionally you can think of this as the curiosity phase.

At this point some trolls will show up and say the site was better in the olden days, ban them.

Then there's the Nesting Phase, which other guides call Maturity. This is where the community asks itself questions about what it wants to be, figures out what's healthy for it, and tidies up its house.

OR, it can be the Cliquey Fragmentation Phase, or the Mod Paranoia phase, or the Some People Have Been Here Too Long phase.

Remember: people aren't supposed to stay on one website their whole lives. People aren't designed for that, and websites aren't designed for that.

The "decline" phase can be the tragic Heartbreak Phase, with a bunch of people arguing about The Future Of The Site and about why people left (an irresolvable question that can suck in a community until it collapses on itself like a black hole) and frantically trying to renew and change itself until even the old guard are scared off, or it can be the Cosiness Phase.

In Cosy Mode, everyone who wasn't right for the site has moved on, and the folks left are the ones who love it.

During Cosy Mode, you scale back advertising until you're no longer trying to grow the site, but just keep it in general maintenance. You fix long-standing UI annoyances and make small quality-of-life improvements. Avoid making big interface changes.

After a few years, say for a big anniversary, you might send out an email to the old guard saying hey here's what's changed, but be careful as a lot of the old guard might have moved on because they no longer fit the culture of the site.

Cosy Mode is the longest phase, and it's pretty lovely. There are no more existential crises and the community has pretty much met its equilibrium.

Heartbreak Mode can also drag on for years, becoming more and more tragic every day as members run around with their hair on fire trying to answer why people left (for 99% of former members, they left because it's a website - but one or two will come back to say This Is Why I Left and they'll be taken as representative samples).

The big difference between Cosy Mode and Heartbreak Mode is that the people in Cosy Mode like being in Cosy Mode, and the people in Heartbreak Mode hate being in Heartbreak Mode but do it anyway.

People go into Heartbreak Mode because they think that a website has to grow forever, and this is madness. If a website carried on growing forever, then eventually everyone on the planet would be on that website all the time.

A thing that constantly grows until there's nothing outside of it isn't a community, it's a cancer.

Anyway whether you're in Cosy Mode or Heartbreak Mode pretty much comes down to how well you've handled the phases beforehand, and I'll reiterate: REMOVE THE PEOPLE ON YOUR WEBSITE WHO DON'T WANT TO BE ON YOUR WEBSITE BUT CANNOT HELP THEMSELVES. They will put you into Heartbreak Mode every damn time.

Heartbreak Mode is also characterized by paranoia about moderator interactions, which is why it's seriously important to ban people who lie about the mods, permanently, without warning.

I know, I know, it looks authoritarian and tyranty and all those bad things, and it can be tempting to let people run around saying "So-and-so was banned because the mods don't like them!" when they were actually banned for being a pedo and just kinda trust that the truth will out, but it won't.