@sorin
Consider the new ad-tracking privacy protection feature in iOS 14.
The tracking industry, led by Facebook, is up in arms about it —
apparently such that Apple might delay enforcing it for a few more
months, according to this report today by Alex Heath for The
Information (paywalled, alas — here’s MacRumors’s summary).
Heath's report closes thus:
Branch CEO Alex Austin, whose company specializes in
measuring the effectiveness of ads in mobile apps, called
Apple's proposed change to IDFA “unworkable for the app
ecosystem.”
“Apple’s move has gone too far, disproportionately
disrupting a vibrant app ecosystem by throwing the baby
out with the bathwater,” he told The Information.
The entitlement of these fuckers is just off the charts. They have zero
right, none, to the tracking they've been getting away with. We, as a
society, have implicitly accepted it because we never really noticed it.
You, the user, have no way of seeing it happen. Our brains are
naturally attuned to detect and viscerally reject, with outrage and
alarm, real-world intrusions into our privacy. Real-world marketers
could never get away with tracking us like online marketers do.