Starbucks is big enough they could probably switch over to completely reusable coffee cups and cause the industry to follow. Bring a reusable cup and get your coffee like normal. Forgot yours? You can buy one at or slightly above cost along with your coffee.

@cassidyjames
another downside is that employees would have to handle potentially dirty cups from customers, and thus reducing the overall hygiene level of any of the drinks prepared, as well as for instance other foods such as sandwiches handled.

#Shell and several other shops with *self-service* hot beverage booths here in #Norway do allow you to bring your own cup though; if you don't bring one, you usually have to pay about 10–15 Norwegian kroner (≈1.11-1.66 USD) for a paper cup.

@FiXato eh, almost all coffee shops around here let you bring in your own cup, so I'm not sure how that would affect sanitary standards. They should already be equipped to handle that.