Write a lot," he said. "Whatever you write will be highly objectionable to a lot of people, but if you write enough of it, they probably can’t derail your career."

https://www.chronicle.com/article/Becoming-Full-Professor-While/246743?fbclid=IwAR1FPwMT-DtR5zQ2WrkmWK9EkoyqgY90eH18DhBoGHBvc9gRrJC1fYqn8KA