Ketton has been continuously targeting my wife continuously for the past 6 months showing her ads of seriously ill & terminal patients.
Reason? She is empathetic and ends up donating some amount, result: More ads.

But this has made her paranoid and she is always carrying a gloomy look, when she talks she talks about how sad life is. She was happy and chirpy once.

Sometimes digital products run on the trial & error models of Techies or Business coats, and we forget the grave social impact it can have, how kids, societies, emotionally vulnerable people will interact with the digital experience.