In 1962, Everett Rogers developed information diffusion theory. As per this new technological innovations pass through different stages before being widely accepted.
First, few people become aware of them.
Second, a group of innovators adopt them aka early adopters
Third, opinion leaders adopt tgem who learn from early adopters
Fourth, followers of those opinion leaders come
Finally, a group of laggards, or late adopters adopt the platform.
We are somewhere between second and third phase.
