Automattic (Wordpress.com) has purchased Tumblr

https://poststatus.com/automattic-has-purchased-tumblr/

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Automattic, WordPress.com owner, acquires Tumblr

Automattic, the makers of WordPress.com, purchased Tumblr from Verizon for ~$3 million, compared to the staggering $1.1 billion Yahoo! paid.

Post Status
"Mr. Mullenweg said his company intends to maintain the existing policy that bans adult content"
@Gargron then what's the point of paying for it
@Almafeta @Gargron At the very least, buying out Wordpress' biggest direct competitor.
@espectalll @Gargron ah, that makes sense. Probably going after Tumblr not for the content but their custom domain+user friendly CMS business.
@Almafeta @Gargron well, and the fact that it still has an userbase, one which has no reason to switch over to Wordpress because it's not even the same thing 
@espectalll @Almafeta @Gargron well.

>Switch backend to be WP.