Applying "objectivist principles," he multiplied managerial staff 30-fold while keeping budgets the same, and had them "compete."
Divisions of the companies stopped cooperating. (Wondering why you haven't seen a Sears circular or catalog in years? Nobody wanted to put up money that would help other divisions.) Instead of trying to draw in customers - with customer service, with sales, with exciting products - they began undercutting other divisions.